We get questions regarding the “Impressum” often, therefore we’d like to answer the most common questions here:
An Impressum is essentially a statement of ownership and authorship. It was put into place to in an effort to protect user data, combat illegal content and spam by making website owners identify themselves, and as a result assume responsibility for the content on their platform.
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Often when talking about an Impressum, people mean the German (DACH) version of compulsory information placed on a website.
The Impressum is legally required on all commercial websites published in German-speaking countries (Germany, Austria, and Switzerland), whether the website is published via a .de top-level domain or not.
The point can be made that if you simply have a personal blog without ads and make no money from it, then the Impressum is not required.
we believe an Impressum should be a standalone page containing the information regarding the Impressum, this makes it easier to digest the information
Please remember that whether you choose to include an Impressum in the “Website owner” field or not, the “Website owner” field must include valid identifiying information.
With that said, let’s take a look at two of the most popular questions regarding using an impressum on your site or page.
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Generally, an Impressum should contain the following information:
Name of the website owner (a business name is usually used here)Registered address (please note that a PO Box – Postfach – is not considered to be a valid registered address as the owners can not typically be found there)Valid contact information – phone number, fax or email addressIf an activity needs official authorization, information about the supervising authorityName of the individual legal representative (typically the owner of the website or the person managing the site)VAT number or other equivalent state-issued numberAny additional trade registry or license numbers
Note: In the case of Germany, the Impressum is regulated inside Art. 5 TMG.
An Impressum should be:
always availableeasily recognizable (call it “Impressum”)immediately accessible
If you choose to include the Impressum information within the owner section of the privacy, you must properly link to it as “Impressum” otherwise the placement may fail to meet the “easily recognizable” and “immediately accessible” requirements. It is for this reason, again, that we believe the impressum should go on its own separate page.
Impressum for Facebook Pages
Facebookoffers a way for users to add an Impressum for user-created public pages. Even though there is no uniform way Facebook page owners can use the Impressum section, they generally provide these kinds of basic information:
Name of the business or organizationAddress of the organizationContact information (e-mail, phone number, fax number etc.)Name of the owner or manager of the page and the organizationRegistration and license number(s)
To add an Impressum to your Facebook Page:
ClickAbout (or Page Settingswith the new design) on the left side of your pageClick (Edit)Page InfoFind theImpressumsection and add your(the limit is 2,000 characters)ClickSave Changes
Your visitors will be able to see this information when they click the “About” link below your Facebook Page’s profile (see examples below).
Tandem‘s Impressum page is a good example of longer, but well segmented information. At the time of publishing this post it looks like this:
Facebook Impressum Examples
Here is Audi’s Impressum on their Facebook page:
Siemens has an Impressum on its “About” page as well:
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