leading/established/strong brand name Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.

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a brand-name product has a company”s brand name, rather than being sold under the name of a store or under the product”s own name:
Is sufficient being done about the over-prescription of drugs and the prescribing of expensive brandname drugs?
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The fact that they are usually sold next to the brandname product and at a cheaper price suggests that they are not.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
At least some of its older products continue to be distributed under the original brand, ostensibly due to high brandname recognition.

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The keys to success were a large variety of high-quality brandname merchandise, high turnover, reasonable prices, and frequent special sales.
These clothing chains were dissolved in the 1980s as brandname clothing became more readily available at competing retailers.
One early analysis showed that comprehensive campaigns tend to be used only against companies that produce brandname consumer products or that are service-oriented.
Amongst their cold drink selections are smoothies, iced coffees, chocolate and chai teas, and brandname bottled drinks.

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